KappAhls Newbie

Newbie is KappAhl’s infant collection with sizes ranging from 44 cl to 128 cl. Sustainability is a critical part of the brand, and all the cotton used is 100% organic. The clothes are sold by KappAhl’s stores and in Newbie’s own stores.

We’ve been supplying hangers to KappAhl for decades, and when the company launched Newbie, we had the opportunity to supply this new collection as well. Yet this brought with it an even bigger challenge. Newbie wanted unique hangers, gift packaging, and gift cards that would match the clothes in each collection. These products would be sold to end customers and had to maintain the highest standards in terms of design and quality.

”Each time the collection is changed, the hangers and gift boxes are adapted to match the clothes.”

Through close co-operation with Newbie, their textile supplier, and our factory in China, we developed a concept with hangers wrapped in the various fabrics of the collection. We also developed exclusive gift boxes with the same patterns and matching gift cards. The result was a success, and the hangers, gift boxes, and gift cards are now on sale. Each time the collection is changed, the hangers and gift boxes are adapted to match the clothes. In this project we became a co-ordinating creative partner – just get in touch if you’d like us to do the same for you.

”Each time the collection is changed, the hangers and gift boxes are adapted to match the clothes.”

Instore Agency

KappAhls Newbie