As in previous years, we at Instore Agency have chosen to give back. This year we have donated a Christmas gift to the Red Cross, which plays a crucial role in helping those affected by the war in Ukraine. The Red Cross is on the ground supporting people suffering from the war by providing food, clothing and medical aid, as well as offering safety and security in these difficult times. They are also working to provide emergency relief to those impacted by the conflict and assisting with evacuations where it is most needed.

“It feels meaningful to be able to help where it is truly needed.”

Petter Skantze, CEO, shares thoughts on this year’s Christmas gift:

Why did Instore Agency choose the Red Cross as the recipient of our Christmas gift?

“The winter in Ukraine is expected to be tougher than ever for the people of Ukraine and therefore we have chosen to give our Christmas gift to them. Our hope is that the Red Cross will make the most of our support.”

What do you hope our contribution will result in?

“We hope our support will help those who suffer the most to survive the winter. It feels meaningful to be able to help where it is truly needed.”