– Our collaboration with Me & I started a few years ago when we were asked if we could develop sustainable environmentally friendly products, says Emre Vatansever, Key account manager at Instore Agency. Me & I has a strong sustainability profile and it was important for them that we could adapt to it. That was no problem as we are passionate about these issues ourselves.

Some of requirements was to work with recycled materials, that the products would be locally produced and that the lead times would be short. Today, Instore Agency delivers plastic hangers to Me & I consisting of at least 86% recycled material and e-commerce bags made of at least 50% recycled material. In addition, Me & I has chosen to make their shopping bag a multi-purpose bag that customers can use over and over again.

These changes and improvements have been very well received. It is also an example of how a close  collaboration lifts both customer and supplier, and leads to more sustainable fashion sales.