Wallenbergs

Meet Dennis Wallenberg, who runs several Wallenbergs boutiques with premium clothing.

Hi Dennis, tell us a little about your company

– Wallenbergs is a fashion chain from northern Sweden, a completely new concept from 2021 where we sell premium brands for men. There is Gant, Emporio Armani, J Lindeberg and much more. We have invested heavily right away and already operate three stores within the concept, in Luleå, Umeå and Sundsvall.

What is the background to the launch?

– I have a background as an employee at fashion companies Brothers and JC. Five years ago I started Jeansbolaget in Luleå. Then, in recent years, I have come to run five Jeansbolaget stores in Norrland, which I now also continue to do in parallel with Wallenbergs. You can say that Wallenberg’s was a way to start working with brands that do not fit into Jeansbolaget’s concept. Before, we could send customers who wanted premium brands to other stores. Now we can offer the entire product range ourselves. A concept that both we and our customers are very happy with.

"Instore Agency has done a lot and I am extremely grateful for that. They are a stable partner who solve my problems and come up with good suggestions.”

How have you at Wallenbergs used Instore Agency?

– Regarding Wallenberg's concept and segment, I felt safe right away. Then it's a little extra special to be able to put your own surname on the concept. The challenge of founding a brand is to create something new out of nothing, to succeed in convincing customers that we are a serious player. Here it has helped to be able to offer the brands we have. But we have also had very good partners and one of them is definitely Instore Agency. Me and Emre Vatansever, at Instore Agency, knew each other because he delivered to Jeansbolaget in a very good way. He personally helped me a lot with the start-up of Wallenbergs, where it was important to get the precise expression right from the start on all parts, such as bags, receipt rolls, gift boxes, gift cords, hangers and mannequins.

What has the collaboration meant for you?

– It is, of course, extremely nice as an entrepreneur to turn to someone where you know what you are getting. It has helped me a lot. Instore Agency has done a lot for me and I am extremely grateful for that. They are a stable partner who solve my problems and make good suggestions. I feel a clear commitment to me and my concept. They are very solution oriented and simply service oriented even when I come up with odd requests outside of the standard solutions.

"Instore Agency has done a lot and I am extremely grateful for that. They are a stable partner who solve my problems and come up with good suggestions.”